Marketing and cookie use policy

for Nordic Semiconductor ASA

Version 3, last updated 3 July 2020

We at Nordic Semiconductor ASA (including our subsidiaries) are committed to the protection of your personal data and communications. Below you will find information about our use of cookies, tracking and related marketing.

Nordic Semiconductor will be ‘joint controller’ with advertisers like Facebook and Google if you consent to us sharing your personal data with an advertising platform for targeted marketing.
Contact information for Nordic Semiconductor is:

Contact information:
[email protected]
Otto Nielsens veg 12, 7052 Trondheim, Norway
Business registration number: NO 966 011 726

1. Cookies, tracking and profiling

Some of our websites use tracking by use of javascript snippets and cookies to help improve our digital communication by letting us know how the user is enjoying our websites (what is viewed, clicked, duration, form submissions etc.)  This information is used for the development and analysis of our services, as well as for targeted advertisements.

Our purposes include:

  • Performance - anonymous analytics that show us the overall usage patterns of the site. Such technologies can also help us understand difficulties you may have using the site.
  • Functionality - allows us to remember your choices on our website, like what material you like and which newsletters you have subscribed to or like better.
  • Targeting advertising - remember what you have looked at on our webpages, and sometimes share this info with third-party advertisers like Facebook and Google.
  • Please see the tables below to learn whether the service you use employ such tracking.


Information about your browsing device, software and your visit will automatically be collected by us. This information may include your IP address, browser type, domain name, internet provider, operating system, timestamp and the referring web page.

2. Third-party processing

We may use third parties for targeted internet marketing only if you give your consent. These third parties use cookies and tracking scripts to gather information about your activities on our and others’ websites, in order to offer you targeted advertising based on your interests.
Please note that targeted advertising is considered profiling, granting you the right to object.

If you visit our social media pages or profiles the media provider collect your personal information using cookies and trackers. More information about such processing and how the pages and profiles are using cookies and trackers can be found in the respective social media’s pages about privacy and use of cookies and trackers. In some cases, we may use the information gathered via social media for targeted advertising.

3. How to disable cookies and tracking

If you no longer wish to receive such targeted advertisement, you can opt-out by sending an email to [email protected].

For information about how to disable cookies and trackers on commonly used browsers, please refer to http://www.allaboutcookies.org/manage-cookies/index.html.
To opt out of 3rd-party advertising or targeting, please visit: http://www.aboutads.info/choices.

4. System overview

4.1 www.nordicsemi.com

Name
Purpose
Optional?
Storage time
Recipient of data
Microsoft
Azure cloud service
No, necessary
7 days backup retention policy.
Microsoft, Inc.
Facebook
Social
Yes
If you have previously received a cookie from Facebook because you either have an account or have visited facebook.com, your browser sends us information about this cookie when you visit a site with the “Like” button or another social plugin. Facebook delete or anonymize this information within 90 days.
Facebook share information globally, both internally within the Facebook Companies, externally with Facebook’s partners and with those you connect and share with around the world in accordance with Facebook’s data use policy.
LinkedIn Insight Tag
Marketing and Social
Yes
If you have previously received a cookie from LinkedIn because you have a LinkedIn account, your browser sends us information about this cookie and its content when you visit a site with a LinkedIn plugin. LinkedIn pseudonymise your data within 7 days. The remaining pseudonymised data is then deleted within 180 days.
LinkedIn does not share the personal data with us, but only provide reports (which do not identify you) about website audience and performance. LinkedIn also retarget ads to website visitors, enabling us to show peronalised ads on other websites that you visit. LinkedIn members can control the use of their personal data for advertising purposes through their LinkedIn account settings.
Google AdWords
Advertisement
Yes
Server logs are anonymized after 9 months and cookie information after 18 months. Please see Google's cookie policy.
Please see Google's cookie policy.
Google Analytics *
Analytics
Yes
Up to 2 years. Please see Google Analytics cookie overview.
Please see Google Analytics cookie overview.
Google Tag Manager
Tracker management
Yes
Please see Google's cookie policy.
Please see Google's cookie policy.
Hubspot
Marketing
Yes
Please see Hubspot's overview of cookies.
Please see Hubspot's overview of cookies.
Sitecore
Functioning of web page
No, necessary
Max one year
Nordic Semiconductor
Sitecore
Marketing
Yes
Max one year
Nordic Semiconductor
 YouTube Content
Yes
Please see Google's cookie policy.
Please see Google's cookie policy.

* Our Google Analytics data is anonymized. No personal email address or username need be collected. IP addresses are generalized to prevent indirect identification of persons. No personal data is therefore stored.

4.2 devzone.nordicsemi.com

Name
Purpose
Optional?
Storage time
Recipient of data
Microsoft
Azure cloud service
No, necessary
7 days backup retention policy.
Microsoft, Inc.
Google AdWords  
Advertisement
Yes
Server logs are anonymized after 9 months and cookie information after 18 months
Please see Google's cookie policy.
Google Analytics *
Analytics
Yes
Up to 2 years. Please see Google Analytics cookie overview.
Please see Google Analytics cookie overview.
Google Tag Manager
Tracker management
Yes
Please see Google's cookie policy.
Please see Google's cookie policy.
Hubspot
Marketing
Yes
Please see Hubspot's overview of cookies.
Please see Hubspot's overview of cookies.

* Our Google Analytics data is anonymized. No personal email address or username need be collected. IP addresses are generalized to prevent indirect identification of persons. No personal data is therefore stored.


4.3 nRFCloud.com

Name
Purpose
Optional?
Storage time
Recipient of data
Amazon Web Services Cloud service
No, necessary
Please see AWS' overview of third-party cookies.
Please see AWS' overview of third-party cookies.
Google Analytics *
Analytics
Yes
Up to 2 years. Please see Google Analytics cookie overview.
Please see Google Analytics cookie overview.

* Our Google Analytics data is anonymized. No personal email address or username need be collected. IP addresses are generalized to prevent indirect identification of persons. No personal data is therefore stored.

 

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